Knihy o marketingu - strana 62 z 66

A reflection on the collaboration and knowledge of working project managers that provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard provides ...

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity...

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Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity...

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This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...

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Award-Winning Graphic Design an important feature for a book that professes to educate students about the aesthetics of advertising design and production.

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Relentless change is a reality. VUCA, an acronym for Volatile, Uncertain, Complex, and Ambiguous, has created challenges for all of us. How do we rise to the challenge?...

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More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...

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Discover the Best Strategies For Getting the Winning Edge! This book covers an incredible variety of strategies, techniques, and life style choices that can easily help you to accomplish your goals and win more often! Life ...

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There are a lot of corporate social responsibility (CSR) initiatives around today, but too many of them are scattershot, well-intentioned but ill-considered. This is a missed opportunity...

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The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort...

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Employee participation encompasses the range of mechanisms used to involve the workforce in decisions at all levels of the organization - whether direct or indirect - conducted with employees or through their representatives...

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This Student Solutions Manual is meant to accompany the trusted guide to the statistical methods for quality control, Introduction to Statistical Quality Control, Sixth Edition...

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Whether you want to break into this burgeoning industry, or you simply need to plan an event and don t know where to start, there s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, ...

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The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...

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Decisions equal success — nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but...

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Make the most of your Warehouse Management implementation with this comprehensive guide. Based on SAP ERP 6.0, this new edition of the best-selling book is a reference to the ins and outs of Warehouse Management in SAP, ...

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Online Marketing for Lawyers: Website, Blog, & Social Media is a must have book for any lawyer who wants to successfully market their law firm in the 21st Century. By focusing on the three pillars of online marketing success, ...

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The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for “the modern battle”) to Seagram’s whiskey (for “Men Who Plan Beyond Tomorrow”) to the...

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Publikace International Marketing je prvním anglicky psaným učebním textem, který je určen studentům cizojazyčných studijních programů...

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