Knihy o strategickom manažmente - strana 10 z 10

This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability...

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In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability...

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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of ...

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Today’s competitive society asks for modern, efficient, inclusive solutions mainly focused on the needs of knowledgeable, skilful people. The aim of this university textbook is to make the students familiar with the importance...

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This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success by teaching managers the practical utility...

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Strategické rozhodovací procesy mají konkrétní problém – jsou neopakovatelné. Jejich měřítkem je nakonec vždy dolar, libra nebo euro a buď je vyděláte, nebo o ně přijdete. Kniha tyto procesy analyzuje a zkoumá, komu přináší transakce prospěch, kdo je její

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