Vydavateľstvo John Wiley & Sons - strana 6 z 16

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ...

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How to create a company that not only sustains, but surpasses–that moves beyond the imperative to be "less bad" and embrace an ethos to be "all good". From the Inspired Protagonist and Chairman of Seventh Generation, ...

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  28,50 €

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Systems Thinking, Systems Practice "Whether by design, accident or merely synchronicity, Checkland appears to have developed a habit of writing seminal publications near the start of each decade which establish the basis and framework ...

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  52,68 €

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Discover why and how schools must become places where thinking is valued, visible, and actively promoted As educators, parents, and citizens, we must settle for nothing less than environments that bring out the best in people, take learning...

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  28,79 €

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The DSLR Filmmaker's Handbook helps filmmakers harness the HD video capabilities of their DSLRs to create professional-level video. Packed with professionally-tested techniques, ...

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  46,74 €

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The fun and friendly guide to the world's leading statistical software. Predictive Analysis Software (PASW), formerly SPSS software, is the leading statistical software used by commerical, ...

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  32,25 €

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Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, ...

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  23,78 €

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Author Ned Mohan has been a leader in EES education and research for decades. His three-book series on Power Electronics focuses on three essential topics in the power sequence based on applications relevant to ...

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  296,55 €

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The Handbook of Public Services Management brings together twenty leading contributors to cover all the key issues affecting public services management. It is organized in a practical way to help students...

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  74,30 €

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The new edition of the book readers call the bible for advertising...

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With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success...

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  27,55 €

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An accessible guide to the essential issues of corporate finance While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out...

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  27,79 €

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Warren Buffett is the most famous investor of all time and one of today's most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen...

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  28,79 €

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There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author...

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  26,41 €

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The fast, informal way to learn to speak French - with integrated audio clips throughout. Listen to pronunciations and conversations. French is a beautiful language but quite difficult to learn. Whether you need to learn the language for a French...

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  26,84 €

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Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable...

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  37,50 €

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A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to...

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  28,74 €

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Now in a fully-revised new edition, this book covers the science and technology underlying cheesemaking, as practised today in the manufacture of hard, semi-soft and soft cheeses. Emphasis is placed on the technology, ...

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  205,23 €

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The second edition of Virology is an accessible introduction designed to enable students to understand the principles of virus structure, replication and genetics. The aim of this book is to help the reader appreciate the relevance of virology ...

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  70,70 €

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The most widely debated conception of democracy in recent years is deliberative democracy - the idea that citizens or their representatives owe each other mutually acceptable reasons for the laws they enact...

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  27,80 €

  Do 23 – 28 dní