Vydavateľstvo John Wiley & Sons - strana 6 z 16

Since its appearance twenty years ago, Benjamin R. Barber's Strong Democracy has been one of the primary standards against which political science thinking and writing is measured...

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Hedge fund managers who survived and profited through the 2008 financial crisis share their secrets In light of the colossal losses and amidst the resulting confusion that still lingers, it is time to rethink money management in the broadest of ...

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Based on the work of the Stanford d.schools Environments Collaborative, Creative Spaces is filled with concrete ways to alter space to enhance creativity and collaboration. Highlights the details that matter when designing ...

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An accessible guide to the essential issues of corporate finance While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out...

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Advanced International Trade is the first major graduate textbook in international trade in a generation. Trade is a cornerstone concept in economics, taught in all departments both in the United States and abroad...

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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns...

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The Handbook of Public Services Management brings together twenty leading contributors to cover all the key issues affecting public services management. It is organized in a practical way to help students...

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Warren Buffett is the most famous investor of all time and one of today's most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen...

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Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ...

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The definitive guide to the principles and practice of experimental organic chemistry - fully updated and now featuring more than 100 experiments The latest edition of this popular guide to experimental organic chemistry takes students from their first...

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This new edition of International Management secures the position of this successful text as the most comprehensive introduction to global cross - cultural management available. For the Fourth Edition, the text has been extensively ...

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With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success...

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Become a process improvement star with Lean Six Sigma...

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Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable...

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The new edition of the book readers call the bible for advertising...

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A comprehensive reference on the discipline and practice of systems engineering...

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A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to...

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Cash Flow For Dummies is loaded with valuable tips and techniques, and teaches individuals and companies the ins and outs of maximizing cash flow, the fundamentals of cash management, and how it affects the quality of a company`s earnings...

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This newly updated edition covers a wide range of topics relevant to fungal biology, appealing to academia and industry...

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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition...

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