Knihy o biznise a manažmente - strana 360 z 361

The subject of management for quality has undergone rapid and drastic change as a result of competition in the marketplace and the vulnerability of industrialized societies that depend heavily on the quality of goods and services...

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In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, ...

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In 2007, Steve Ballmer, the CEO of Microsoft, declared: "There's no chance that the iPhone is going to get any significant market share." The year after, the CEO of Blockbuster told press that "Neither RedBox nor Netflix are even on the radar screen...

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Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: -What's your story? ...

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Artists have long explored the nuances of limited color palettes in their work, from El Lissitzkys highly symbolic abstractions to Shepard Faireys iconic Hope poster. Recognizing the power of simplicity in conveying ...

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Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.. One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery ...

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Is your company spending too much time on strategy development with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring "What Is Strategy?" by Michael E. Porter). We've combed through ...

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In this powerful manifesto, Steve Hilton argues that the frustrations people feel with government, politics, their economic circumstances and their daily lives are caused by deep structural problems with the systems that dominate our modern world ...

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Stephen R Covey passed away in July 2012, leaving behind a legacy unmatched in his writings about leadership, time management, effectiveness and success, even love and family...

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As any dedicated shopper will tell you, a well-designed shop is not merely a commercial establishment, but a leisure experience to be savored at length...

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More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...

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Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is...

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The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...

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Cannibals with Forks passionately demonstrates how all businesses can and must help society achieve the three inter—linked goals of economic prosperity,environmental protection and social equity, issues which are already at the top of the corporate...

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In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret...

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An updated edition of this complete first course in English for business. Business Basics now leads on to Business Focus - the new course for pre-intermediate Business english students...

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This Student Solutions Manual is meant to accompany the trusted guide to the statistical methods for quality control, Introduction to Statistical Quality Control, Sixth Edition...

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The time was the 1980s. The place was Wall Street. The game was called Liar's Poker...

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First published in 1923, Reminiscences of a Stock Operator is the most widely read, highly recommended investment book ever. Generations of readers have found that it has more to teach them about markets and people than years of experience...

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