Management učebnice pre vysoké školy - strana 16 z 16

Sales Force Management presents a blend of leading-edge research and real-world strategy in a highly readable, student-friendly writing style. The focus is on the challenges faced by today’s sales managers...

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Publikace International Marketing je prvním anglicky psaným učebním textem, který je určen studentům cizojazyčných studijních programů...

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The book provides integrated overview of all tools of international marketing and their use in the changing global environment. The unique feature of the book are the mini- cases and examples that reflect the Central European reality. Compared to the...

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Today’s competitive society asks for modern, efficient, inclusive solutions mainly focused on the needs of knowledgeable, skilful people. The aim of this university textbook is to make the students familiar with the importance...

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Today`s graduates are required to be well-equipped in professional skills, study skills and emotional competency. This textbook is specifically written for business & management students to help them identify and focus on ...

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