KnihyOdborné a náučnéPrírodné vedy a technikaEnduring Passion: The Story of the Mercedes-Benz Brand

Enduring Passion: The Story of the Mercedes-Benz Brand

Leslie Butterfield

Three-pointed star. Magic. Mystique. Mercedes-Benz. "Enduring Passion" is the story of a brand. A brand that has survived mergers, crises and war to become the choice of today's... Čítať viac

Vydavateľstvo: John Wiley & Sons, 2005

Počet strán: 272

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Three-pointed star. Magic. Mystique. Mercedes-Benz. "Enduring Passion" is the story of a brand. A brand that has survived mergers, crises and war to become the choice of today's presidents and kings, with a symbol more widely recognised than the Christian cross. This book is informed by the very latest brand thinking. It is thorough, honest and sometimes critical. This is the story of Mercedes-Benz.

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