Just a few years ago, all you or your company needed was a modest website and a toll-free telephone number. Those days are, of course, long gone. Keeping your customers and clients happy - and trying to attract new ones - demands an entirely new and innovative approach to online commerce.
Mitch Joel, one of the world's leading experts in this area, warns that the time has come to hit the
CTRL ALT DEL buttons on your computer, and to start building your e-commerce platform and business model from scratch. If you don't, Joel warns, not only will your company begin to slide backwards, but you might find yourself unemployable within five years.
That's a very strong warning, but in his new book, Joel explains the convergence of five key factors that are changing online business forever. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors.
In short, this is not a book about 'change management' but rather a book about 'changing both you AND your business model.'
