KnihyOdborné a náučnéManaging Brand Equity

Managing Brand Equity

David A. Aaker

An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying... Čítať viac

Vydavateľstvo: Simon & Schuster, 2002

Počet strán

An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets: company name; brands, symbols and slogans; perceived quality; ... Čítať viac