Misbehaving
The Making of Behavioural Economics
- Vydavateľstvo
- Allen Lane, 2015
- Počet strán
- 432
Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect'... Čítať viac