Knihy o marketingovom manažmente v anglickom jazyku od autora The Economist

Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and...

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Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, ...

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  Vypredané

This new edition of the best-selling guide to style is based on "The Economist"'s updated house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, ...

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