Knihy o biznise a manažmente od vydavateľstva Laurence King Publishing

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ...

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  37,59 €

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  23,10 €

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With 233 (to be exact) hints, tips and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day). Internationally award-winning graphic designer ...

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  25,19 €

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Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic...

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  41,88 €

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Read This if You Want to Be YouTube Famous is an essential guide to YouTube offering advice from 45 of the world's most influential YouTubers. This book reveals the secrets to their success and how it can be replicated...

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  14,50 €

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In this, the first product design book devoted purely to styling, Peter Dabbs helps students and professionals to understand how to style their own consumer-focused products...

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  28,83 €

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This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

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  17,11 €

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In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change...

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  16,15 €

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The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...

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  25,19 €

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It's long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows and egotistical colleagues are just the price you pay to produce great work. In fact, this toxic culture is the enemy of creativity, ...

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  15,20 €

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Too often a design or architecture degree is seen as a means to an end (a job in an established practice). But imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had – what would you do? ...

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  18,58 €

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Google doesn't have the answer Dream big, plan smallWhen in doubt, HelveticaAssumption is the mother of all fuck upsStay curiousNo one knows what they're doing, neither should youIn this straight-talking guide to the real world of work, discover...

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  17,11 €

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The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...

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  59,89 €

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So you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step...

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  28,11 €

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This title imagines, envisages and delivers the brands of the future...

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