So žltou obálkou knihy o marketingu v cudzom jazyku

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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Improve your Sales skills with this self-hypnosis program. Gain more self-confidence, become a better salesperson, and win all the sales awards. "Remove the arbitrary barriers and limitations imposed upon your success by yourself or those around you. I

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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

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We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part...

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The Packaging and Design Templates Sourcebook presents a stunning showcase of 140 new, innovative and classic packaging and paper engineering ideas across a variety of areas...

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