So zelenou obálkou knihy o marketingu v cudzom jazyku

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced...

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Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...

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Harness the power of employee influence and create enthusiastic brand advocates...

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition...

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The Ultimate Sales Book gives you everything you need to succeed in sales and account management. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance ...

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Are you stuck in a career rut? Are your former peers progressing ahead of you? Are you doing all the hard work but getting none of the rewards? Are you wondering what everyone else seems to know that you don't...

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Druhá z řady terminologicky laděných učebnic věnovaných současné obchodní angličtině se týká ústní a písemné komunikace. Jejím cílem je seznámit uživatele se současnou angloamerickou terminologií této oblasti a naučit ji používat v praxi...

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Autorka sa vo svojej monografii zamerala na riešenie problému etiky v organizáciách, ktorá je veľmi diskutovanou témou v súčasnosti, vzhľadom na to, že sa očakáva podpora morálky v organizáciách, ako i rešpektovanie etického prístupu. Zámer autorky je spr

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Das Marketing moderner Unternehmen hat sich in den letzten Jahren deutlich verändert. Einhellige Meinung ist: Marketing wird immer wichtiger, um erfolgreich am Markt zu bestehen. Die Ausrichtung der unternehmerischen ...

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  27,99 €

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This book represents a concise summary of non-relativistic quantum mechanics on the level suitable for university students of physics. It covers, perhaps even slightly exceeds, a one-year course of about 50 lectures, requiring basic knowledge of...

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This new-in-paperback edition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists....

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  23,78 €

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Within the genre of financial self-help, "Trusts – A Practical Guide" is an invaluable and rare resource for financial experts and members of the public alike who need a reference work on a subject that is, on the face of it, complex but which undeniabl

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The very best of the past six years of Seth Godin`s acclaimed blog. 'Seth's Blog' has generated more than 2 million words since the late 1990s, sharing...

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How do Olympic medal-winning athletes turbo-charge their motivation? How do multi-millionaire founders develop the habits of champions? And how do Premier League football coaches lead their teams to victory...

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

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Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end...

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This unique manual contains hundreds of packaging ideas and ready-to-use designs...

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Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today...

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"Logo Mondo" is a replete, typography and logo collection, reflecting today's urban aesthetic. The collection is a tour de force, brimming with individuality and selected from thousands of entries submitted from hundreds of designers worldwide...

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