Pôvod Spojené štáty knihy o marketingu v anglickom jazyku

Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...

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  11,95 €

  Na sklade 1 ks

The latest edition of the communication guide that has sold more than 1,000,000 copies An enlightening look at how peaceful communication can create compassionate connections with family, friends, and other acquaintances, this international ...

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  22,44 €

  Viac ako 30 dní

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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  32,35 €

  -5 %

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BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, ...

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  28,74 €

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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

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  22,29 €

  Viac ako 30 dní

The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort...

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  19,54 €

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The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy...

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In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing...

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The definitive inside story of WeWork, its audacious founder, and the company's epic unraveling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy...

• Knihapevná väzba
  Vypredané