Knihy o marketingu v cudzom jazyku od vydavateľstva Harvard Business Press

Teams - the key to top performance Motorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half ...

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One small idea can ignite a revolution just as a single matchstick can start a fire. One such idea - putting employees first and customers second - sparked a revolution at HCL Technologies, the IT services giant...

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Is your company spending too much time on strategy development with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring "What Is Strategy?" by Michael E. Porter). We've combed through ...

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Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them - turning ideas into actual breakthrough products, services, and process improvements...

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