S modrou obálkou knihy o marketingovej komunikácii v cudzom jazyku
True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...
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Knihabrožovaná väzba33,33 €-9 %Na sklade 1 ks
This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...
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Knihabrožovaná väzba32,19 €-2 %Na sklade 1 ks
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...
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Knihabrožovaná väzba33,73 €Na sklade 2 ks
Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership ...
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Knihabrožovaná väzba27,49 €Viac ako 30 dní
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This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...
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Knihabrožovaná väzba100,47 €-5 %Viac ako 30 dní
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? ...
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Knihabrožovaná väzbaVypredané
The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, ...
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Knihabrožovaná väzbaVypredané
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