Knihy o marketingovom manažmente

Originálna anglicko-slovenská publikácia, ojedinelá svojho druhu na trhu. Popisuje ako uchopiť nápad, inováciu alebo zákazku a zrealizovať ju do úspešného konca. Je to manuál písaný jednoduchým jazykom. Kniha s praktickými príkladmi. Podstatu riadenia pro

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Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.Why are some people and organisations more ...

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Since it was first published in David Allen's Getting Things Done has become one of the most influential business titles of its era, and the book on personal organisation. 'GTD' has become shorthand for an entire way of ...

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The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

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Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. Leading Change is widely recognized as his seminal work on leading transformational change, and is an important precursor to his newer ideas on ...

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In The Charisma Myth, Olivia Fox Cabane provides powerful advice to make absolutely anyone more charismatic. What if charisma could be taught? Charisma can be a huge asset if you're applying for a job, improving your relationships, ...

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In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson. With over 40 years in business, Richard Branson is an inspiring pioneer ...

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Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more....

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Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, ...

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Six Sigma can be a complex and intimidating subject, with its emphasis on statistics and charts. Novices to the Six Sigma approach will appreciate a slim primer that gives an overview and practical advice on how to implement Six Sigma ...

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This is the international bestseller that tells how Semler tore up the rule books - and defied inflation running at up to 900 per cent per year! Workers make decisions previously made by their bosses. Managerial staff set their own salaries and bonuses...

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Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? ...

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Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time. With Start With Why, Simon Sinek inspired a movement to build a world in which the ...

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Originally part of Berrett-Koehler Communication's "Collaborating for Change" series, this short introduction to Appreciative Inquiry is the best way for organisations to be introduced to AI by the originators and leaders of the movement itself...

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The Fourth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm"s Supply Chain Strategy and Operations...

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This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques...

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Virtual Testing and Predictive Modeling: For Fatigue and Fracture Mechanics Allowables provides an overview of cost and time efficient methods in generating the fatigue and fracture data of industrial structural parts...

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Are you overextended, over-distracted, and overwhelmed? Do you work at a breakneck pace all day, only to find that you haven't accomplished the most important things on your agenda by the time you leave the office? ...

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Don't be a stranger to SAP Solution Manager's monitoring and alerting infrastructure! With this book, you'll get the expert knowledge you need to confidently wield all of the many tools, functions, and options that SAP Solution Manager offers...

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