KnihyOdborné a náučnéBiznis a manažmentPodnikanieThe Cold Start Problem

The Cold Start Problem

How to Start and Scale Network Effects

Andrew Chen

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem... Čítať viac

Vydavateľstvo: Penguin Books, 2023

Počet strán: 400

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem... Čítať viac

Brožovaná väzba
Angličtina

14,95 €

14,45 €

-3 %

Na sklade 2 ks

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Ďalšie knižné vydania

The Cold Start Problem - Andrew Chen, Cornerstone, 2021

Brožovaná väzba
Angličtina, 2021

Na sklade 1 ks

18,50 €

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#podnikanie

Why do some products take off? And what can we learn from them?

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.
Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.

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