Corporate Social Responsibility in the tour operator industry - Katrin Zantis, LAP Lambert, 2011

50,40 €

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Corporate Social Responsibility in the tour operator industry - Katrin Zantis, LAP Lambert, 2011
Corporate Social Responsibility in the tour operator industry - Katrin Zantis, LAP Lambert, 2011

Corporate Social Responsibility in the tour operator industry

A case study of the German tour operator DERTOUR GmbH & Co. KG

The concept of Corporate Social Responsibility (CSR) is gaining importance in the tourism industry, as although the industry is providing highly positive economic results, it is... Čítať viac

Vydavateľstvo
LAP Lambert, 2011
Počet strán
64

The concept of Corporate Social Responsibility (CSR) is gaining importance in the tourism industry, as although the industry is providing highly positive economic results, it is accused for the predominantly negative ecological and... Čítať viac

  • Brožovaná väzba
  • Angličtina

50,40 €

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Corporate Social Responsibility in the tour operator industry - Katrin Zantis, LAP Lambert, 2011
50,40 €

Viac o knihe

The concept of Corporate Social Responsibility (CSR) is gaining importance in the tourism industry, as although the industry is providing highly positive economic results, it is accused for the predominantly negative ecological and socio-cultural consequence. Hence the demand of various stakeholders for the implementation of CSR in the tourism industry is growing. The tour operators, as intermediaries between the various tourism suppliers and the end customers are given a highly important role in the information management and provision of sustainable and social responsible tourism products. In the first part of this work the historical and theoretical framework of CSR will be analysed. In the second part, the case study aims to examine the current implementation of CSR in the tour operator industry in Germany by analysing the CSR implementation at one of Germany’s most important tour operators ‘DERTOUR GmbH & Co. KG’.
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Počet strán
64
Väzba
brožovaná väzba
Rozmer
150×220 mm
Hmotnosť
112 g
ISBN
3846540099
Rok vydania
2011
Naše katalógové číslo
756565
Jazyk
angličtina
Vydavateľstvo
LAP Lambert
Kategorizácia

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