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Emotion by Design

Creative Leadership Lessons from a Life at Nike

Greg Hoffman

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena... Čítať viac

Vydavateľstvo: Penguin Books, 2023

Počet strán: 304

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena... Čítať viac

Brožovaná väzba
Angličtina

14,50 €

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Ďalšie knižné vydania (2)

Emotion By Design - Greg Hoffman, Twelve, 2022

Pevná väzba
Angličtina, 2022

Na sklade 1 ks

-5 %

32,88 €

Emotion by Design - Greg Hoffman, Cornerstone, 2022

Brožovaná väzba
Angličtina, 2022

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How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

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