S pevnou väzbou od vydavateľstva Oxford University Press

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  41,50 €

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What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  33,95 €

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Although retaining many original features, the new edition of "Projekt Deutsch" features lots of changes making it thoroughly up-to-date. It is still the ideal course for those taking German as a first foreign language and this second edition offers...

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  6,00 €

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This internationally acclaimed dictionary is widely used as a key reference tool by language professionals. With over 300,000 words and phrases, and half a million translations, and packed full of grammatical ...

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  36,35 €

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  Viac ako 30 dní

A single pack at a very competitive price, including a paperback dictionary and one of the most complete multimedia CD-ROMs on the market...

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  2,90 €

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Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  34,95 €

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

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One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  18,15 €

  -9 %

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The only official companion to the Harry Potter stories – the ultimate compendium of wizarding lists, charts, maps and all things magical! ...

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  37,95 €

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Tried, tested, trusted ... and now even better!...

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  14,30 €

  -5 %

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  10,51 €

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This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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  264,00 €

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The Oxford Handbook of Dance and Theater brings together genres, aesthetics, cultural practices, and historical movements that provide insight into humanist concerns at the crossroads of dance and theater, broadening...

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  188,74 €

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This important new book is the first of a series of volumes collecting the essential articles by the eminent and highly influential philosopher Saul A. Kripke. It presents a mixture of published and unpublished articles from various stages ...

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  53,10 €

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A tremendous outpouring of psychological research on sexual orientation has occurred in recent years, and interested readers have been hard-pressed to keep up with the pace of scholarship in this field. In particular, the last decade has...

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  158,92 €

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This cultural biography of the nineteenth-century ballet master Marius Petipa - creator of The Sleeping Beauty and Swan Lake - tells the full story of his life and work in the remarkable context in which he lived...

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  28,43 €

  -4 %

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With incisive and thought-provoking contributions from both leading academics and practitioners, this book addresses in detail the major areas in relation to the Commission Guidance Paper on Applying Article 82 of the EC Treaty (now Article 102)...

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  245,00 €

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The most sweeping account of how neoliberalism came to dominate American politics for nearly a half century before crashing against the forces of Trumpism on the right and a new progressivism on the left...

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  28,74 €

  -4 %

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How has the English language developed over time? How have words entered the English language, or changed their meaning? David Crystal takes us on a wonderful tour through the origins and evolution of 15 groups of words, from dying to spacecraft...

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  17,13 €

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Horizons is for secondary school students aged 14-19, and builds confidence in communication by providing clear structures and models...

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  33,44 €

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The present global economic crisis demands we look anew at the role of corporations, and the working of financial markets around the world. In this challenging and insightful book, ...

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  56,56 €

  Viac ako 30 dní