Knihy o marketingovej komunikácii od vydavateľstva Kogan Page

Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ...

• Knihabrožovaná väzba
  29,32 €

  Viac ako 30 dní

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital...

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  33,72 €

  Viac ako 30 dní
• Čítanávýborný stav
  28,27 €

  -10 %

  Na sklade

With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 ...

• Knihabrožovaná väzba
  21,99 €

  Viac ako 30 dní

The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, ...

• Knihabrožovaná väzba
  Vypredané