Odborné a náučné knihy od autora David A. Aaker od vydavateľstva Simon & Schuster

As industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. In this text managers can discover the value of brand as a strategic asset and a company`s primary source of cmopetitive advantage.

• Knihabrožovaná väzba
  33,39 €

  Viac ako 30 dní

An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets: company name; brands, symbols and slogans; perceived quality; ...

• Kniha
  54,50 €

  Viac ako 30 dní