Knihy o marketingu v anglickom jazyku - strana 7 z 17

This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration...

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  62,86 €

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Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

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  26,21 €

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The new edition of the book readers call the bible for advertising...

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  29,50 €

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Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions ...

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  61,90 €

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For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...

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  88,26 €

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Why would a smart New York investment banker pay twelve million dollars for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting...

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  13,09 €

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"Wink and Grow Rich" is the fable of a nine year old boy being raised by his carpenter father who is both sick and tired. In fact, he is tired of being sick and sick of being tired. Every day for the last twenty years the carpenter has visited the Well

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Improve your Sales skills with this self-hypnosis program. Gain more self-confidence, become a better salesperson, and win all the sales awards. "Remove the arbitrary barriers and limitations imposed upon your success by yourself or those around you. I

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Ensure an efficient and orderly Warehouse Management implementation with this comprehensive guide to SAP WM in SAP ERP! Learn to customize and use critical functionalities, like goods receipt and goods issue, as well ...

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  95,16 €

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  Do 19 – 24 dní

ou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, ...

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  17,86 €

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You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...

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  67,08 €

  Do 7 – 10 dní

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence...

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  147,57 €

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This comprehensive volume seeks out ways in which those who are typically marginalized by, or excluded from, tourism can be brought into the industry in ways that directly benefit them. It addresses the central questions asked...

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  147,57 €

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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective...

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  147,57 €

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Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

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  11,95 €

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How to Avoid Legal Pitfalls on Social Media Social media is where your customers are so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it ...

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  39,27 €

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Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion...

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  25,27 €

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Experimental Formats and Packaging explores every aspect of the pritned form, from single page to commercial package. While both formats and packaging are notoriously difficult areas in which to be innvative and revolutionary...

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  23,69 €

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One small idea can ignite a revolution just as a single matchstick can start a fire. One such idea - putting employees first and customers second - sparked a revolution at HCL Technologies, the IT services giant...

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  35,50 €

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, ...

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  51,95 €

  Viac ako 30 dní