Knihy o marketingu v anglickom jazyku - strana 8 z 17

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

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  36,53 €

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Increasingly today, in every age group, consumers are committing to brands that show good citizenship—from fair employment practices, to social responsibility, to charitable giving...

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  20,92 €

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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

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  19,50 €

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  33,73 €

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In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures?

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High performance isn't born. It's made. This book uncovers the eight essential habits of the world's leading sportspeople, coaches and entrepreneurs...

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  14,19 €

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This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

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  17,11 €

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Coming up with fresh ideas for logo jobs can be a very difficult process...

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  18,78 €

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Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research...

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  43,97 €

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...

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  51,32 €

  Viac ako 30 dní

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

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  22,29 €

  Viac ako 30 dní

In today’s oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated...

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  52,20 €

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Want to get those difficult colleagues off your back and restore your sanity? NYU psychology professor Tessa West shows you how...

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  17,63 €

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From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...

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  20,92 €

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It is increasingly accepted that 'institutions matter' for economic organization and outcomes. The last decade has seen significant expansion in research examining how institutional contexts ...

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  180,71 €

  Viac ako 30 dní

Business Groups - large, diversified, often family-controlled organizations, such as the Japanese keiretsu and the Korean chaebol - have played a significant role in national economic growth, especially in emerging economies...

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  111,44 €

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The authors of the scientific monograph propose a scheme for effective communication in virtual multicultural collaborative teams in industrial enterprises with an explanation of individual aspects and elements of the scheme. The key topics of ...

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  8,90 €

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Part of the Greatest Hits series, this is an essential business resource that utilizes an effective and time-efficient approach to mastering the best ideas of modern business and staying up-to-date on topics most widely discussed by upper management...

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  11,91 €

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Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners...

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  21,87 €

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From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business...

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  31,43 €

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Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products...

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  30,97 €

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