Knihy o marketingu - strana 63 z 66

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. A number of in-depth case studies complemen...

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Internet Marketing: Strategy, Implementation and Practice, 3/e Internet Marketing is an invaluable resource for all...

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The Market Leader Practice File is the perfect way to extend the Market Leader course. It has extra grammar practice and a complete syllabus of business writing.

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You've been asked to run a training session, workshop or meeting. What you need now is a foolproof way of making it both memorable and enjoyable to run — and to know that what you are doing will achieve the desired outcome and have lasting positive ...

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How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour...

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Welcome to Life, an exciting new six-level adult series that turns learning English into an exploration of the world we live in. Drawing on National Geographic content, Life transforms the learning experience into a fabulous journey...

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The book provides integrated overview of all tools of international marketing and their use in the changing global environment. The unique feature of the book are the mini- cases and examples that reflect the Central European reality. Compared to the...

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What’s a favicon? What’s a galley proof? What’s a single-page application? This updated edition of Gestalten’s popular reference book gives designers practical answers to questions related to their daily work...

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Business Vocabulary in Use Elementary provides basic, essential vocabulary in a business context for learners of Business English...

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This title imagines, envisages and delivers the brands of the future...

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Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years...

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LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003 before staging an astonishing recovery...

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Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them - turning ideas into actual breakthrough products, services, and process improvements...

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Aspire Enterprises: Do you know what you might be asked during your interview and what you will say to create a good...

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Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries....

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No other book for actors focuses so succinctly on the business of self-management. Whether an actor has an agent or manager or is building toward assembling that team, "Self-Management for Actors" will provide a roadmap for surviving and...

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

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The first business course written specifically for one-to-one teaching. With the innovative How to menu, students can identify their needs quickly and easily, and teachers can build a personalized syllabus that covers exactly what their student wants...

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In need of advice? Just want to sound off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate and to learn the ins and outs of design. Good habits are found in every part of the design process, from promoting...

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In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge...

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